When we looked at how to sell on Amazon, we discussed how to make money on Amazon in general. And while it’s true there are many ways to sell on Amazon, the most successful sellers focus on one niche product and build their business around it.
In today’s post, we’re going to take an in-depth look at what to sell on Amazon and specifically what products categories are the most profitable to sell on Amazon FBA (Fulfillment by Amazon).
Here is a list of some of the most profitable product categories for selling on Amazon. Keep in mind that this list is based on profitability, not sales volume. A category which sells a lot of units will likely be more competitive than one which sells fewer units but generates higher profits per unit sold.
One of the most obvious places to do Amazon product research is on the Amazon marketplace. The Amazon bestsellers page is updated hourly and is based on sales. It’s listed by FBA product category (and further broken down into subcategories) to give you an idea of where to get started and fresh ideas for expanding your store.
According to the best sellers data, the most popular & profitable product types are those that are used every day by the average consumer. Even as cultural and buying trends change, these are some of the best-selling Amazon product categories you can consistently rely on:
Pet supplies, including toys and treats for cats and dogs, are a staple product category on Amazon. People love their pets more than most things in life and are always looking for new ways to spoil them.
Home & Kitchen
From cookware to furniture, home decor to appliances, this is one of the best product categories on Amazon. For example, kitchen utensils and gadgets are generally lower-priced items but people often buy a few at once so they can add up quickly. Meanwhile, mattresses and other big-ticket items lead to bigger commissions for sellers.
Sports & Outdoors
The sports & outdoors category made up 5% of all Amazon US retail sales in 2018. This category offers a lot of variety and great potential for high-value products. For example, you could sell cycling jerseys for $25 or high-end bikes for $2k+. With a wide range of products available at different price points from many different brands, it’s easy to see why this is one of the most profitable product categories on Amazon.
Patio & Garden
Outdoor products like patio furniture and gardening equipment can be expensive with some big ticket items included (like lawn mowers).
There are many ways to approach Amazon product research. While some sellers rely on trends and speculation, the best Amazon sellers base their product selection decisions on hard data and proven techniques.
You can get started with our FBA calculator or find out how you can optimize your product listings with Better Seller.
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