The Business of the Tour de France by Alex Duff: meet the widow who got rich | Culture
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In 1902 a junior reporter at the athletics newspaper L’Auto proposed to his manager that flagging income could be improved by organising a bicycle race all around the state. They could grip the country with tales of derring-do and suffering from “the most brave champions since antiquity”. The prepare was terribly thriving.
The Tour de France has develop into a person of the most recognized races on the planet — the centrepiece of an overall sport — and you might think about that, with this kind of attractiveness, its possession would have distribute from a newspaper business into the control of the big cycling organisations, the large teams, most likely even the French condition.
To hundreds of thousands of spectators who look at from an armchair, or head roadside to see this three-week pageant of
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